All the date analytics and online market research is primarily focused on one thing – what are the customers looking for? Once you’ve grabbed the pulse of target audience, running and handling an ecommerce site can become a walk in the park. Of course, you’ll still have to focus on making innovative sales pitches, procure goods, fulfill orders and manage finances. But all that hard work becomes worth your while if the end goal of your initiative – making sales – is being met consistently. The best way to assess what your customers want from your site is look at your ecommerce solutions through the prism of a buyer’s eyes. Here are the top features to focus on to make your online store appealing to your potential buyers:


Quick Loading Time

This remains one of the key areas that need to be focused on during the ecommerce development process. You need to have a fully optimized and speedy website right from the moment you go live in order to make a good impression on your buyers. Some studies indicate that most visitors wait for a website to load no longer than 3-5 second. So, test your website’s speed performance time and again before taking it to your audience. For the best speed results, make sure you have a sound web hosting provider that can support the size of your site, and also, review the size of images and other visual elements to ensure they are not causing slowing down your site.

Mobile Presence

The mobile world is the future of online retail with the focus of online shopping already shifting from desktop computers to handheld devices like smartphones and tablets. One of the biggest appeals of shopping through mobile devices is the ease of use, besides the added advantage of lucrative discounts offered by most e-retailers to customers on these platforms. You could be losing out a sizeable chunk of buyers if you don’t have a noticeable mobile presence. Begin with a mobile-friendly version of your site, and subsequently, launch you own mobile app to have your loyal clientele hooked to your business offerings.

No Hidden Costs

Customers love the thrill of getting an additional discount on their online purchase by applying a coupon code right before checking out. Well, having an additional subtotal in the name of taxes or delivery charges added to the value of goods right at the end has the exact opposite effect on online buying behavior. Buyers look at these charges as ‘hidden costs’, which may dent your credibility. Even if these charges are not too high, a majority of buyers are likely to abandon a purchase. So make sure you have your taxes and delivery charges related policy clearly and noticeably spelled out. It is also a good idea to put up an MRP inclusive of all taxes instead of levying them separately at the end.

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Online shopping is largely an anonymous practice. Your buyers don’t know who they are doing business with, they don’t have a face to associate your brand name with, and that’s where most credibility issues stem from. Accessibility, therefore, ranks high on consumer expectations. Make your presence felt through online customer service initiatives such as live chats. Here again, a proactive approach where your customer care executives initiative a conversation to assist the buyers in their shopping experience is more fruitful.