The process of making the website search engine friendly and capable of ranking for specific keywords in the organic search results of a search engine is known as Search Engine Optimization or SEO. The abbreviation SEO is also used for Search Engine Optimizers. But generally, SEO refers to the optimization process.
Obviously. Internet Marketing is the next process once a website is created. Because:
No marketing -> No visitors -> No customers -> No profit
Nowadays, the core of Internet Marketing lie at the search engines. Search Engines provide a list of websites related to the search term query of the searchers. For each searched term, two types of results are displayed. They are paid advertisements or sponsored links/ads (usually at the top and bottom highlighted with different color or right side of the search result page) and organic or natural results (left side of the search result page).
Sponsored links or paid advertisements are brought through a system of bidding. Higher the rank, higher the bid amount. however, the natural or organic results are not in the hand of the webmasters. Search Engines use to rank sites according to their own algorithm where they evaluate each websites in their database for their relevancy to the search term and rank them accordingly.
Firstly, 80-85% of the surfers visiting search engines click on organic search results. Secondly, 70% of search engine surfers never visit the second page of the search engine result page. These shows two things:
- The organic search engine results get you more traffic than sponsored links.
- The top ten organic search engine ranking is important in order to benefit the search engine traffic.
SEO is a technique that makes the website search engine crawler friendly ensuring that a search engine crawler would be able to index your site and increases the relevancy of the website for specific search terms for better ranking. SEO is important in order to capitalize on Search engine traffic.