High Street Vs Online Shop
Say Hello to Your Online Shop with WebCreation UK and SEO Nurse
Since the internet boom of the 90’s the amount of online trading has increased at a pace that many would not have guessed. Bricks and Mortar is still a prized asset when wishing to sell to consumers but let’s face it, the average person might just afford to purchase one shop, but a chain of shops……..this is much harder to achieve and maintain.
Say hello to Ecommerce Website (Online Shops). The beauty with ecommerce websites is the fact that you only need ONE shop on the web, that can be seen all over the world. This virtual shop has the benefits of not requiring a multitude of staff to manage, it can hold unlimited amounts of stock, it can be open 24/7/365 days a year and can run in a near automated fashion. A prime example of how easy it is to set up a virtual website can be seen via the amount of online shops on the internet and the amount of web design companies offering their services to create for you an online establishment.
Let’s take an example of how an online website might work and the things to watch out for before going down this seeming simple route. The first thing to achieve is do your research, it is no good offering products or services if you cannot match your would be competitors on price or USP (Unique Selling Point). Once you have established that you are able to compete, the next stage would be to seek out your target audience (would it be local, worldwide / both).
A successful army relies heavily on its ability to support itself, so make sure your suppliers are thoroughly vetted and that you have alternative suppliers if things go a little sour with your incumbent.
With all this in hand it would probably be a great time to seek out a domain name. Do this before you register a company at Companies House, as you might find that after you register your company, your domain name suddenly becomes registered. Domain name(s) in hand (best to register both the .com and .co.uk) the build of the website can take place. WebCreation UK would be a prime choice for any startup or existing company to engage in website design. So many companies make the mistake of doing all the above yet choosing the wrong company to design their website, which is so vital when trading online against a multitude of other websites offering the same or similar service.
Darren Earney (Sales Director) strongly suggests that ‘An ecommerce website must be nice to look at (would you enter a dirty / messy shop), easy to find (via intelligent search engine optimisation), simple to navigate with the ability for the potential viewers to make a swift and secure purchase’.
At WebCreation UK we offer this type of bespoke solution and have built hundreds of stunning ecommerce stores, ranging from the small one person setup, to internationally acclaimed ecommerce environments.
For more information on how you can say goodbye to bricks and mortar and hello to the virtual shop then visit www.webcreationuk.com and make your dream a reality.
Author: Darren Earney (SEO Nurse + WebCreation UK)