The recent news that Microsoft will be the next generation operating system called "Windows Vista", also registered the domain name "windowsvista.com", which immediately aroused opposition Vista Company
, Claiming that its own "vista.com" the right domain name, and threatened lawsuits seek compensation for Microsoft, I can not help but wonder, Microsoft's case again!
In the past 30 years, Microsoft's marketing strategy for its proper and perfect technique, good service win the market, has laid a hegemonic position in the software market, but in recent years, because the hegemonic position allows the company got into numerouscase, a lot of money.Microsoft and SUN the company's patent dispute lawsuit and seek to uproar, and finally to Microsoft, the company 160 million yuan compensation for the end of SUN; Microsoft, the company's lawsuit with the Inter Trust continued for up to 3 years, is still Microsoft's 440 million U.S. dollars of compensation to the Inter Trust; NovellMicrosoft has been sued by the company means to prevent users from using their monopoly NetWare networking software, the result, Microsoft agreed to pay 536 million settlement; last December, the European Court open to the outside world said that Microsoft must be unconditionally released to their major competitors Window operating systempart of the software source code, and also lifted the European market must be bundled; there with other big companies such as AT & T even the U.S. federal government, state government records of lawsuits, most of them offer free software or Microsoft's compensation coupons end.According to statistics, over the past few years, a total of more than 40 lawsuits, Microsoft has more than 60 billion U.S. dollars of compensation.This succession of lawsuits in the end are we going?When will it end of Microsoft's lawsuit?
Indeed, in the software market, Microsoft is leading a trend of the times, and its promotion of Windows operating system to thousands of families with a convenient, Microsoft itself from this software to get the civilian population to a huge profit.However Microsoft used its market advantage, a lot of software in the Windows on the binding, and promote its further expand market share, its competitors will lose living space, Microsoft's monopoly position to be further strengthened.Monopoly itself is not a bad thing, but a monopoly is established, the use of control of the market, improve service fees, lower quality of products is the inevitable choice, which ultimately is detrimental to consumers, the normal development of the market is unfavorableThe.More than in the case, courts have sentenced Microsoft to pay high compensation to its competitors, suspension binding sales model, even at the "violation" open source intellectual property claims in an attempt to undermine Microsoft's power.However, in the Microsoft case are more than willing to settle, even if the high cost of compensation, it has been knowing that their actions violated "anti-monopoly law" is not willing to change sales model, as it can get higher profits.But his competitors seem to be more willing to maintain the status quo, Microsoft also seem more willing to pay more of their compensation Shuli.
For Microsoft's competitors such as SUN, novell and other big companies, relying on litigation to weaken the power of Microsoft, is indeed compelling, Microsoft is too powerful, its operating system, office software and other software services market, has absolute control.However, although the court does not have access to a small amount of compensation, but does not change Microsoft's technology, market advantages, can not save themselves, their only way to save themselves is to enhance the technological strength and marketing capabilities, and Microsoftsnatch the market.In recent years, the huge Microsoft seems to have shown the large enterprises the inevitable "big business" disease, rigid structure, thinking dull, depressing, many people have fled to his rival Microsoft to join, or to contend with a separate portal.This is for the competitors, it is a challenge to hegemony, to expand their market share of excellent opportunities.
Any policy-makers are reluctant to see disappear from the market, Microsoft, but Microsoft is a monopoly but a headache, 3 years ago, the U.S. government even tried to split Microsoft in order to promote competition.A dominance of Microsoft's operating system market, it gained an absolute windfall, this is quite normal, but the consumers have to pay a high cost.Monopoly in this market, consumers and competitors of all actions against Microsoft seems powerless.Policymakers can not ignore this situation, although the failure of that split, but the later years, Microsoft has had to pay another price, free software or provide more sacrifice their intellectual property.
I believe that as long as Microsoft does not change its sales model, as long as Microsoft's competitors can not equal status with Microsoft, then Microsoft will resort to the lawsuit, Microsoft's competitors will compensate him more money, untilAnother software services market, "Microsoft."