Zhu Bo that, through technological innovation and business model innovation, mobile search pay services will not be difficult to achieve.
"Users can not describe what he was looking for, except to let him see things looking"
Precisely in order to meet the needs of individuals and businesses search,
To achieve the mission and vision of business growth,
Emerging Chinese market with too many search engine companies.
Search industry has always been a not alone in the industry.
Google to enter the Chinese market from the Alibaba acquired Yahoo China to assets
Invested in the wind from the vertical search get into the wireless Internet search search
From the vertical search portal of the search vertical,
Search from the portal to fight for an independent terminal,
Giants continue to work, new business models emerging,
Advertisers have begun to cross ... ...
Making China more into the role of the search is entering the Warring States period ... ...
Internet portal of the "independent search campaign"
Baidu is due to this early imitation OVERTURE, late mimic Google, and then successfully climb to the top, "the first Chinese Internet NASDAQ stocks," inspired by the growth model, the portal began a new round of "independent search for movement."
It can be said search means not only new revenue source, but also means that the wave of the Internet's dominant economic position of the second wave.A portal by Web search leader to say, in addition to advertising, the homogenization of the wireless business competition is very serious, and as a portal to get rid of the third, four edges of the embarrassing position of the business is bound to create a separate brand.On the one hand, the existing portal business was founded as an independent search business, a broad promotional platform; the other hand, both in terms of corporate profits contributed to the generation of synergies.Before the start of the new round of reshuffle, attached to the Sohu and Sina's search dogs love to ask, in an independent brands to operate independently at the same time have been.
In recent years, the Internet than new vertical search companies, developed during the first wave of the Internet bubble of the Internet portals are the future pattern for the search market to be much more cautious view.Sina Web search technology, according to Director Wu rose to say, they now do is "closed-door practice."Sina launched last June IASK (Love Q) has more than a year's time to do follow-up research and development, the search for such a new army, the most important thing is to improve the products and services.Sina search within the department, the department responsible for Web search accounted for the core position, is also the largest number of engineers.Sina is intended for R & D in this sector based on the information to other local, MP3, blog and other departments and sub-business to provide the underlying technologies and services."Of course, the underlying technology foundation to be solid, though we all know the water's buoyancy principle, but to create a safe navigation in the sea the ship or two different things", the underlying technologies are interlinked, and get the user to develop a trulyapproved products and easy, the search speed and matching the efforts of capacity is the primary direction.
Chen Haiying consulting analyst at Analysys seems, at present, the portal search engine technology and services to more serious homogenization, which is technically still in cultivation period, but the portal site for the search business remains a great interest, and itsinvestment is substantial.2004 and 2005, the search engine is by far the most prosperous country for two years.In search, search dogs and other search companies have played cards personalized search (for example, the IG in the search search search search Tencent).They tried to change the user's search using the form and enter the channels, with Google, Baidu launched the competition for clients.But after all of their search service based management is still in second-generation search platform, and thus not in the market have a strong reaction.In addition, as the representative of the ocean to search Google also began to actively deploy Rooted in China, although there have been prior to the failure of Yahoo and Google's content review, but they are still ambitious unabated, for the launch of a new development in Chinastrategy.
Battle terminal
In addition to technology, markets, channels and team competition, the search path has become a desperate search warlords compete for another piece of their positions."Desktop as the Internet's entrances and exits, who will take it to grasp the door", whether it is giant Microsoft, a latecomer, or vertical search, all is based on such a sense of access control to start the desktop asis an effective means to stick to the user and to compete.
Microsoft in the browser market, Netscape development had earlier defeated in one fell swoop, the absolute share of the leading occupation of the terminal browser, IE is thus almost become the search engine business and customer communication directly from the only access road.In the back of this pathway is one of many expected to seek a breakthrough in the search engine business.In addition to the browser, the previously mentioned client enterprise search software that searches to find new pathways results.
In the Select Users pathway, in the desktop rather benefit from the desktop is Microsoft continues to believe that the only way to capture the market.July 20, Microsoft announced its next generation of voluntary guidelines on the principles of Windows Vista Ultimate operating system development, including allowing computer manufacturers to Google or other non-Microsoft search the default search tool.Previously, Tencent and other IM vendors have also introduced a terminal browser, which is considered the industry to achieve its portal, search one of the measures to effectively integrate the market.
However, the odd tiger Hong Zhou, chairman of the words it represents a different view.He believes that, PC is just a way to use the Internet, but the end user to choose which search service, quality of service depends on the server side.Whether the terminal has done pretty much how rich functionality, if you can not provide a good search experience, are no different from trifles.Meanwhile, Microsoft has the inherent advantages of the desktop market, and those who rush into the desktop market, Microsoft is bound to encounter blocking, which is Google which is very important.In his view, the desktop of the terminal is not the decisive factor in the search competition, can only be icing on the cake.
Now mobile phones are increasingly developed into a personal information terminal and the media center, in addition to pure mobile search, mobile phone market has caused the Internet search portal areas, universal search, vertical search, and even telecom operators of all ages.Mobile phone, PDA and other mobile terminal equipment for the media, the wireless search engine will most likely become the personal information retrieval tools.Internet search volume for search results seeking "taking on everything" is different from the results of wireless real-time search for information, accuracy and personalized demanding.
Based on this forward in 2005, developed a wireless Internet search engine later in the year caused a VC's attention.Similarly, the profitability of telecom value-added business model has been relatively clear, telecom operators have begun to get involved.As of mid-2006, including China Mobile, China Unicom, the number of mobile operators, including commercial testing has been the mobile search, mobile search service provider portals include professional SP, terminal manufacturers, software vendors and other industrygroups.
CCID Consulting Center for Internet and e-commerce Chi Cong ice analysts said market businesses and individuals to meet the potential demand for services, business innovation is attracting more visitors and increase market share of the weapon.For example, the 9,161,860 new mobile phone identification search is based on China Mobile, China Unicom, China Netcom's resources, allowing the user real-name registration by sending a unified message to the country access number, or log in directly to the enterprise WAP sites, mobile phones can be realizedreal-name search.It can not only cover business services, name and voice content, etc., can also be extended to book hotels, airline tickets and other commercial services and business information.The mobile phone network digging treasure classified information the world's first mobile phone WAP search service, so opened the GPRS function WAP mobile phone users free mobile phone search engine directly in their search for the classification of information, including second-hand real estate, rental, automobile dealers, used office and household goods, education and training, dating, home services, job recruitment information; Beijing million jump technology introduced mobile Yellow Pages "air search", set the traditional yellow pages and Internet search engines in one, on the phoneto achieve a powerful search function, according to the information need to enter related businesses, you can quickly achieve access, and free from time and space constraints.
With the improvement and popularity of mobile Internet, the Internet began to Shanghai amount of information into mobile phones, it has become an irresistible trend."Mobile users are bound to produce a large number of mobile search needs in the future 3G services, mobile search will have a broad market," which is becoming a competitor of the consensus.China has more than 400 million mobile phone users, a penetration rate of Internet penetration rate is 3.4 times, the mobile search service embedded mobile terminals, is undoubtedly the most direct and effective means of promotion.A successful penetration of a large mobile phone manufacturers with the formation of a cooperative, mobile search provider will increase at an incredible rate of penetration of mobile search.
A survey from a site also showed the country from the current mobile phone ownership and user access to information in selected channels of view, the phone will become the future trend of search engine applications.The reason is:
First, the search depends habits.100 million Internet users on the Internet has developed a habit of using a search engine, in the case from the Internet, they are not used to search the required information can not at this time, if you search on mobile phones, they will be happy to accept thisservice model.
Second, the limited capacity of the wireless portable information; in the wireless Internet through the phone screen on how to most quickly find the information they want is a problem, use the arrow keys to turn pages phone is obviously not the reality, mobile search will become necessary.
Third, the development of wireless Internet irresistible; anytime, anywhere access to information, has become the biggest advantage of wireless Internet, which users precisely trained search engine service needs.
"Traditional search engines into the wireless Internet, wireless search industry is a bright outlook, but the traditional Internet search and mobile search there are many different", the wireless search engine provider Cgogo CEO, Bo Zhu believes that the technology covered by the different search, the different user behavior, industrial development model is different in this one particular user behavior and technology to the most prominent differences.Traditional search into the wireless Internet is basically the spirit of "ism", that the Internet search engine copy of the mobile phones.The result of this is: First, the search results can not browse; Second, the user can not see the useful information; three, often a technical break and so on.
Zhu Bo that, with independent phone search engines, the search is currently limited to the operators and some of its own WAP portal, such as China Mobile and China Unicom Monternet UNI, through the purchase of search technology resources of the WAP portal contentsearch.For the field of mobile search portal reached the camp, Mr. Zhu is not worried.In his view, the most use of the portal is the first generation of search technology, therefore, do mobile search, the service technician to start from the new framework, smart analysis and user behavior tracking, in order to achieve the accuracy of the search returns information.For now, no one succeeded in the Internet portal of information and search mode on the success of transplantation to the phone, most of the search portal provided only limited to pictures, music, mobile games and other forms, and this took the form of their90% of mobile phone to search for information.
Of course, is widely favored as mobile search constraints still exist:
First, the amount of information differences.The amount of information in wireless Internet, compared with the Internet still can not;
Second, the mobile Internet speed.In 2G mobile search, under the network environment has emerged, in the 2.5G GPRS network, an agreement by the beginning widespread.Since most of the current mobile search the contents of the picture as text or a small capacity, so speed does not affect the use of mobile search.
Third, the industrial development remains to specification.Currently among the mobile search industry is still spared from war, so most likely the same as text messages on mobile search users have consumer fear.Operators must pass with industry associations, government agencies cooperate, organize, purges mobile search industry to develop healthily.
In addition, Articles, director of telecom consultancy pay light that there are limitations due to search the content, in addition to some carriers may become a partner (such as voice recognition technology and service center, answering service), the other SP will be difficult tosurvival.As the mobile terminal screen / interface design, level design constraints and other factors, the user generally only willing to browse to the secondary interface, and thus terminal operators and handset manufacturers will be to win in two of the wireless search decisive role.
Zhu Bo that, in the traditional Internet search and second search leader, Baidu, Google enterprise search technology will be new challenges.There is no search engine accurate conclusions viscosity index, users can not use the original search engine search results retrieved the case, is expected to try to try to use the new generation of search engine services.
Search will be dominated by Chinese companies?
June 23 this year, Google has been held by placing the Baidu (Nasdaq: BIDU) about 2% of the shares, according to Baidu is the current share price, the total value of these shares over 60 million U.S. dollars, Google's investment also received a 10-foldreturn.Google spokesman 戴比福斯特 (Debbie Frost) said, "We have stripped the small investment in Baidu. In China to successfully develop our own business has always been our goal, we are very focused on this."
Baidu listed on Nasdaq as a guide and strategy for shareholders, Google's move is considered as Baidu Google to abandon the development of China branch in the idea of re-turn from the stove, then set up branches in China, GoogleR & D also proved this point.
In fact, regardless of Google and Baidu are willing to see, the challenger is emerging, and technology innovation, business model innovation, as well as compete with the alliance between the player and the competitive landscape has become confusing.Meanwhile, out on the Chinese market, Google was also spread rumors.
Beijing Zhongsou Online Software, Inc. COO Bo analysis, in the Internet field, the local force has been a powerful force and can not be ignored, and multinational companies operating mechanism of the localization and encountered other problems, and both run into a wall in the Chinese market.For example, the multinational Internet companies to enter China twice, the first direct access to, the results were from the Amazon to Yahoo, AOL, basically died down a; the second time most of the way through mergers and acquisitions to enter, such as the Yahoo acquisition3721, ebay acquisition of eBay, Amazon acquired excellence.Compared to the first time, this is a further localization strategy.Facts show that after the acquisition of excellence in not develop, and eBay is also due to the strong blocking Taobao encountered almost break down.
All problems can be attributed to multinational corporations seem to lack the understanding of the Chinese market, not close to the market.Multinational decision-making mechanism of the complexity of the market reaction is not fast enough.Specific to the search field, the faster the market changes, companies dependent on the difference between the market power of the higher requirements.From this perspective, multinational corporations must have a long way to go.
Bo believes that including the Internet, universal search, mobile search, including the development of better internal search engine, during the second phase of financing most of the venture have gained favor.Web2.0 bubble with different companies in the domestic search technology and value of this industry is certainly reasonable access to the investment community.
"China is relatively a lot of search companies, competition is tough, and we hope that all of the search companies are able to get down to based on the needs of users and the underlying core technology development, rather than too much emphasis on short-term benefits. In fact, the search market is just startingThe market is very big, the most successful companies must not those who only attach importance to short-term interests of enterprises, because the user ultimately must be objective and fair. "Kai-fu Lee believes that" search is a only 'long-distance running type players' existing industries. "
How far to the user fees?
It is estimated that the domestic enterprise search market scale of 1 to 2 billion, the company TRS (TRS) and other vendors have occupied the vast majority of market share.In the domestic business market, companies are divided into a large number of low-end and a small amount of high-end two categories, high-end, such as Autonomy Verity, as well as some large international companies MS, IBM, Oracle, etc., they are expanding through the acquisition of enterprise search applications.
A recent study shows that future global enterprise search market will reach 7 to 10 billion U.S. dollars (Statistics do not include Google), and enterprise search and Web search as the mutual penetration of the market and gradually expanded.Microsoft is to compete with enterprise search Google, wants to use the advantages in the field with Live search and Google to compete.
Currently, in addition to some enterprise search and vertical search, most search engines are trying for businesses and consumers paid search business model, but the market did not as they wish.
In addition to charges in addition to advertisers, many Internet search engine was first mooted to charge users.Baidu that it will be possible as to the question of user fees, their transformation of a commission of this model.Google also has a similar service, by the user to ask questions, and then feedback to the user, but the service charge has been achieved.
The value of the issue is a question and answer search platform for the establishment, rather than search for the real question is, how to promote this platform to allow users to use this platform is the key.For the problem of search, although Bill Gates talked about the future of search engine users should be able to answer questions, but now the search engine can not clearly intelligent.TRS (TRS) before watering, general manager of the view that the so-called artificial intelligence, search clustering, personalized search, question answering system, are an evolutionary non-mature technologies, will take decades or even longer studies.Ask Jeeves previously advertised abroad is "search engine automatically answer the question," but now they are no longer highlight this feature, because the answering system is too difficult to achieve in theory, in practice there is not much value, and thus to charge userswill become difficult to achieve.In the traditional Internet, the search fees charged to users is much larger than the difficulty of the wireless Internet search, after all, has been from the inception of the Internet search users with free information services.
In this area, a company is difficult to achieve a balance in two models, the recent withdrawal of its software division Baidu Baidu is the only way to maintain sustainable development.Network services is currently facing great opportunities and intense competition, any company must stay focused, to be developed.At present, Baidu is subject to certain profit-based advertising network marketing business model that brings in revenue accounted for 98% of their income.If they are not technical and market advantages of the premise, make great efforts to do enterprise software products, do take a long time accumulation of the enterprise market, then for either from the product, technical point of view, or from the marketing and sales aspectsBaidu is not yet mature, no doubt profit is the opposite.Enterprise search market is needed is the cultivation of a long and deep accumulation of professional and industry knowledge, business users also need to deal with the entire life cycle of the completeness of the information management and business systems with the user closely, Baidu has a relatively narrow because the product Xianand difficult to meet such requirements.
Integration and differentiation
At Google China president Kai-fu Lee's eyes, the whole search industry has just started, even if the current search industry, the most developed of the United States only in the search industry early stage of development, whether it is the search technology or the user experience is still great room for improvement.Although the pace of development of the Chinese search industry for all to see, but it still is the initial stage, the user's understanding of the search engine itself is also inadequate, particularly for how to use search engines still seems immature, compared with U.S. users, users in China seems not enough"critical", they are critical of the search results will help improve the quality of search results.This requires the dual market and user training.
"In the Chinese market, the status of the domestic search business school in princes", technical background of the Hong Zhou? ㄈ 绱 like blue sink drain? Rapidly emerging market, a large number of search engines.He also said that the existing players for cautious optimism: "Today's search market environment better than in 2001, and 2004 are different. Was not listed Baidu, Google did not enter China. But now, the search market to fight theis not just a technology, but also including brand support. in search of this market, if only to follow and imitate Google, it is absolutely impossible to succeed, most will be 4, 5, look. "
In his view, to gold in this market, the real opportunity lies in competitive differentiation.Competitive differentiation will likely bring changes in the performance of the market rules of the game change, technology may also be expressed as a means of innovation.Evolution and the formation of this pattern may occur in the next 3 years.
An undeniable fact is that the Internet, wireless, enterprise search and other fields, in addition to technological innovation and more competition theme of integration, the new emerging market Union.
When the enter the wireless search, Baidu announced that it would cooperate with Nokia in Mainland China, Hong Kong and Taiwan, including the Chinese market, Nokia implantation Baidu search service.Users can search the menu, very easy to wirelessly access Baidu.Baidu is currently 80% of the domestic brands and to discuss cooperation to enhance its wireless search market share.
Secretary of light in the Fullsearcher Zhou, founder of view, in the country, Google and Baidu keyword related advertising will continue in the short term search engine will remain the main mode of profit, will not disappear, but after a few yearspossible other new profit model, again creating new wealth and myth.The reason is twofold: First, in the search engine development process, the user dependence than three years ago has been enhanced to a large extent, in this case there must be new opportunities, new profit model will certainly generate; Second, the search engine's profit model is relatively simple, PPC has matured.The new profit model will reduce the current proportion of keywords related to advertising, for example, user fees and classified information.
To classified information, for example, classified information and search engines have a close relationship, and the community also has a natural link.Can imagine, the future is everyone's shop in cyberspace, while the classified information itself is part of the system.The delivery of information previously closed Baidu will sooner or later re-opened.Of course, that day may be long way off, also need to mature until after the classified information.By that time, maybe Baidu will come back to kill all of the classifieds site, and then make a lot of money.
Zhu Bo analysis, artificial intelligence will become the core of the next generation of search technology.Each time users search for keywords, search results, browse the contents of the search results, will be recorded in the search engines.The contents of these records will again use his future to provide accurate information content.For example, medical workers, often for a similar "VC (vitamin)" and other medical terminology, and "VC" is the term not only in medicine, in different industries have different meanings.Artificial intelligence search engine, but also will provide all the information disaggregated to the user.If the user then search for other keywords in the future, they will focus on providing relevant search and his personal results.
In accordance with the human brain way of thinking, the results of the search information, and accurately, and quickly available to the user, the core technology of search.The future of search will become the people's daily life and the preferred way to access to information, enterprise resource integration to meet at least, technology research, information classification, artificial intelligence, user analysis, cross-platform service area 6, to adapt to changing market Internet servicesneeds.
Browser, desktop terminals, mobile phones are increasingly becoming the search engine battle tactics and means.
Link
Enterprise search words
"Enterprise search" concept is not limited to the narrow sense of the enterprise, but includes government, education, military, health care, companies, enterprises and all other enterprise-class customers.From Technology, the current enterprise search, there are two schools: one is the database vendor's relational database through its own search service capability enhancement, and its multiple applications are deployed their own search service, through a joint search for ways to achieve the enterprisesearch engine services; the second is the traditional content management vendors in the proposed enterprise search platform (EnterpriseSearchPlatform.ESP) concept, these companies, including TRS, as well as abroad Autonomy. Bo Zhu believes that through technological innovation and business model innovation,mobile search pay services will not be difficult to achieve.
"Users can not describe what he was looking for, except to let him see things looking"
Precisely in order to meet the needs of individuals and businesses search,
To achieve the mission and vision of business growth,
Emerging Chinese market with too many search engine companies.
Search industry has always been a not alone in the industry.
Google to enter the Chinese market from the Alibaba acquired Yahoo China to assets
Invested in the wind from the vertical search get into the wireless Internet search search
From the vertical search portal of the search vertical,
Search from the portal to fight for an independent terminal,
Giants continue to work, new business models emerging,
Advertisers have begun to cross ... ...
Making China more into the role of the search is entering the Warring States period ... ...
Internet portal of the "independent search campaign"
Baidu is due to this early imitation OVERTURE, late mimic Google, and then successfully climb to the top, "the first Chinese Internet NASDAQ stocks," inspired by the growth model, the portal began a new round of "independent search for movement."
It can be said search means not only new revenue source, but also means that the wave of the Internet's second wave of economic dominance.A portal by Web search leader to say, in addition to advertising, the homogenization of the wireless business competition is very serious, and as a portal to get rid of the third, four edges of the embarrassing position of the business is bound to create a separate brand.On the one hand, the existing portal business was founded as an independent search business, a broad promotional platform; the other hand, both in terms of corporate profits contributed to the generation of synergies.Before the start of the new round of reshuffle, attached to Sina and Sohu's Sogou love to ask, in an independent brands to operate independently at the same time have been.
In recent years, the Internet than new vertical search companies, developed during the first wave of the Internet bubble of the Internet portals are the future pattern for the search market to be much more cautious view.Sina Web search technology, according to Director Wu rose to say, they now do is "closed-door practice."Sina launched last June IASK (Love Q) has more than a year's time to do follow-up research and development, the search for such a new army, the most important thing is to improve the products and services.Sina search within the department, the department responsible for Web search accounted for the core position, is also the largest number of engineers.Sina is intended for R & D in this sector based on the information to other local, MP3, blog and other departments and sub-business to provide the underlying technologies and services."Of course, the underlying technology foundation to be solid, though we all know the water's buoyancy principle, but to create a safe navigation in the sea the ship or two different things", the underlying technologies are interlinked, and get the user to develop a trulyapproved products and easy, the search speed and matching the efforts of capacity is the primary direction.
Chen Haiying consulting analyst at Analysys seems, at present, the portal search engine technology and services to more serious homogenization, which is technically still in cultivation period, but the portal site for the search business remains a great interest, and itsinvestment is substantial.2004 and 2005, the search engine is by far the most prosperous country for two years.In search, search dogs and other search companies have played cards personalized search (for example, the IG in the search search search search Tencent).They tried to change the user's search using the form and enter the channels, with Google, Baidu launched the competition for clients.But after all of their search service based management is still in second-generation search platform, and thus not in the market have a strong reaction.In addition, as the representative of the ocean to search Google also began to actively deploy Rooted in China, although there have been prior to the failure of Yahoo and Google's content review, but they are still ambitious unabated, for the launch of a new development in Chinastrategy.
Battle terminal
In addition to technology, markets, channels and team competition, the search path has become a desperate search warlords compete for another piece of their positions."Desktop import and export, as the Internet, who grasp it will hold the door", whether it is giant Microsoft, a latecomer, or vertical search, all is based on such a sense of access control to start the desktop asis an effective means to stick to the user and to compete.
Microsoft in the browser market, Netscape development had earlier defeated in one fell swoop, the absolute share of the leading occupation of the terminal browser, IE is thus almost become the search engine business and customer communication directly from the only access road.In the back of this pathway is one of many expected to seek a breakthrough in the search engine business.In addition to the browser, the previously mentioned client enterprise search software that searches to find new pathways results.
In the Select Users pathway, in the desktop rather benefit from the desktop is Microsoft continues to believe that the only way to capture the market.July 20, Microsoft announced its next generation of voluntary guidelines on the principles of Windows Vista Ultimate operating system development, including allowing computer manufacturers to Google or other non-Microsoft search the default search tool.Previously, Tencent and other IM vendors have also introduced a terminal browser, which is considered the industry to achieve its portal, search one of the measures to effectively integrate the market.
However, the odd tiger Hong Zhou, chairman of the words it represents a different view.He believes that, PC is just a way to use the Internet, but the end user to choose which search service, quality of service depends on the server side.Whether the terminal has done pretty much how rich functionality, if you can not provide a good search experience, are no different from trifles.Meanwhile, Microsoft has the inherent advantages of the desktop market, and those who rush into the desktop market, Microsoft is bound to encounter blocking, which is Google which is very important.In his view, the desktop of the terminal is not the decisive factor in the search competition, can only be icing on the cake.
Now mobile phones are increasingly developed into a personal information terminal and the media center, in addition to pure mobile search, mobile phone market has caused the Internet search portal areas, universal search, vertical search, and even telecom operators of all ages.Mobile phone, PDA and other mobile terminal equipment for the media, the wireless search engine will most likely become the personal information retrieval tools.Internet search volume for search results seeking "taking on everything" is different from the results of wireless real-time search for information, accuracy and personalized demanding.
Based on this forward in 2005, developed a wireless Internet search engine later in the year caused a VC's attention.Similarly, the profitability of telecom value-added business model has been relatively clear, telecom operators have begun to get involved.As of mid-2006, including China Mobile, China Unicom, the number of mobile operators, including commercial testing has been the mobile search, mobile search service provider portals include professional SP, terminal manufacturers, software vendors and other industrygroups.
CCID Consulting Center for Internet and e-commerce Chi Cong ice analysts said market businesses and individuals to meet the potential demand for services, business innovation is attracting more visitors and increase market share of the weapon.For example, the 9,161,860 new mobile phone identification search is based on China Mobile, China Unicom, China Netcom's resources, allowing the user by sending a message to the real-name registration of a unified national access number, or log in directly to the enterprise WAP sites, mobile phones can be realizedreal-name search.It can not only cover business services, name and voice content, etc., can also be extended to book hotels, airline tickets and other commercial services and business information.The mobile phone network digging treasure classified information the world's first mobile phone WAP search service, so opened the GPRS function WAP mobile phone users free mobile phone search engine directly in their search for the classification of information, including second-hand real estate, rental, automobile dealers, used office and household goods, education and training, dating, home services, job recruitment information; Beijing million jump technology introduced mobile Yellow Pages "air search", set the traditional yellow pages and Internet search engines in one, on the phoneto achieve a powerful search function, according to the information need to enter related businesses, you can quickly achieve access, and free from time and space constraints.