To deal with the most dangerous enemy of Linux, Microsoft is arrogant once more to build a broad united front.
Steve Ballmer seems to never "good talk", even if it is up to three-hour speech, he always kept waving his fist in excitement yelling, people are worried about his vocal cords would notwill once again break - 1991, during a sales meeting, Ballmer is calling "Windows! window! window!" time to tear the vocal cord and had surgery.
But the robust, muscular figure, Microsoft II, the incumbent CEO's speech is undoubtedly very popular.June 6, Orlando, when Ballmer took vigorous fist clenched TechEd (abbreviation Tech ED) of the podium, the audience 12,000 IT industry from around the world broke out in a warm eliteapplause: Ballmer is expected to show time.
"I think it is now into the IT industry's best, most exciting, the most valuable time. All of you must think of other career options such as access to the information technology industry is not much better. I can assure you that in the future10 years, the rate of innovation and change and our impact on the whole world will be more than in the past 10 years, faster, stronger. "No doubt, there is no such opening Gengrang than the audience feel comfortable with IT practitioners had.
Participate in the Microsoft TechEd is not easy.Participants need to pay $ 1,700 to $ 2,000 range (based on the sequence of Registration) of the price, and "tickets" very tight, in the 8 weeks before the meeting, it had already sold out.
Ballmer's keynote speech is of course essential, but for technical staff, the most attractive thing is that more than 400 types of technical seminars, which allow IT practitioners from around the world who aspire to."Microsoft will partner during the General Assembly to pass some important information and technical knowledge, so that we can share from the experience of Microsoft and other colleagues to promote our products in the industry in the application, which is why we spend $ 2,000Tech ED to buy tickets for the reason. "said a Microsoft partner.Tech ED display at this year's number of partners to create a record high, a total of 267 partners participating.The attendance of 12,000 people, 9,000 people are invited to come through partners.
Participants such size and position of Microsoft in the IT industry, so that held 13 sessions of the Tech ED become the world's most influential gathering of technology.
Although participants expensive, but Microsoft thinks he does not make money."And compared to Microsoft's pay, this amount of money is insignificant everywhere can look at and the abundance of food, fruit, drinks, and our attentive service, and you can get a glimpse, let alone training material, informationMicrosoft employees are spending thousands of hours sorting out. "person in charge of this meeting, Microsoft's marketing strategy, marketing manager Gerry Berton said.
Construction IT ecosystem - more precisely said that the Microsoft ecosystem, is the true meaning of Microsoft Tech ED.
"Commercial success of cooperation and sharing" - all these years, Microsoft has been to strengthen partner support.Fiscal 2004, Microsoft Partner Program (Microsoft Partner Program) official release, Microsoft will "existing unified partner program", to "help partners find business opportunities, enhance technical capabilities, improve service quality to betterserve their customers. "Currently, the project has covered more than 36,500 Microsoft partners worldwide.Also in fiscal 2004, Microsoft has a total investment of 1.5 billion dollars for the support of partners and other resources to support training, and the future, this investment will continue to grow.
In China, Microsoft two years in 2003,2004 and in the soft, Powerise, Digital and wave to establish a global strategic partnership.The four partners have some of the software development capabilities, and applications are doing, enterprise-class platform software for doing a very good complement to Microsoft.Moreover, they have a large number of Microsoft's urgent need for the hands of the domestic enterprise-class client list.Today, the Microsoft enterprise market in China, the layout has been basically completed, together with partners and has signed a number of big orders.But Microsoft corporate vice president, Greater China CEO Tim Chen, the Chinese still need to work that.
Following the United States of TechED 2005, Microsoft this year will be launched in various parts of China's global tour TechED.Beijing, Shanghai, Guangzhou and Hong Kong and Taiwan, three cities, will have held local TechED 2005 General Assembly.However, China's ticket to more expensive, cost about 800 yuan or so, but on average, according to Microsoft's investment in each participant who is 12,000 yuan, and in order to facilitate the Mainland participants, Tech ED in Beijing, Shanghai, Guangzhou to host, can be described as well-intentioned.
According to the 2001 world 22,000 for a third-party research technology company, Microsoft is "revenue $ 1 each," the average of its partners to "income $ 8."Spare no effort to support partner is the result of the extension to the Microsoft ecosystem continue to spread out.
This may explain why continue to face threats and challenges, but in recent years as the industry giant, Microsoft's position is getting stronger.
In fact, the former Microsoft has become more arrogant and humble and open, with a greater spirit of cooperation.As long as the development on the Microsoft platform is Microsoft's friends.In this basic principle, Microsoft is the most widely used form a united front.
The best example is, like the Sun that a full 10 years grudges sworn enemy, you can also gains an enemy "smile can melt away allies and enemies."
"Scott McNealy is now my best friend!" In the Tech ED conference, Ballmer quipped.This caused the audience burst into laughter, "we will soon see the cooperation between Sun and Microsoft just how good."
Next, in a large Sun server, Ballmer demonstrated to the participants how to use Microsoft's future users of the Microsoft Operations Manager (MOM) management of Sun hardware and Solaris operating systems.Ballmer said that Microsoft and Sun feature is jointly developed by the WS-Management implementation.This is the Microsoft and Sun in the settlement agreement in April last year, bilateral cooperation has been one of the outcomes.
Last year, in order to reach a settlement with Sun, Microsoft to pay Sun 20 billion to digestion old grudges, and to the outside world, announced the two companies in the future will focus on Unix and Windows platforms and development tools (such as Sun's Java language and Microsoft's.Net) the compatibility between the work.All in all, the future Microsoft will work with Sun to comprehensively strengthen cooperation in technology sharing.
Microsoft and Sun can come together is really no alternative, because both are open source Linux on the formation of a huge market threats, has become their common enemy number one.In the new situation, change its position on both sides.
Since the birth of Linux, Microsoft has to fall into a kind of panic, but they have no good way to prevent the development of open source software.
Microsoft began to use "get what you pay" concept to persuade users to use its products.Tech ED in this conference, Microsoft seems to have much confidence.Microsoft is devoting more resources to continually improve the performance of Windows products, Microsoft is confident in many indicators to be far superior than Linux.
Because open source software available for free download, Microsoft reminded users to pay attention to more "total cost of ownership (TCO)", Microsoft cited a well-known Indian company Wipro's latest report, based on the Windows platform, enterprises are often more efficient operations, security hasmore secure - in terms of the desktop PC, Windows system costs 13% lower; for the server, system updates, the cost to save 14%.Over the past year, Microsoft Windows Server 2003 had 29 updates, of which only one update is for "serious flaws."In contrast, Linux is less cause for optimism the situation.Red Hat (Red Hat) Red Hat 3 products that the number of patches released up to 174, which addresses "serious flaws" patch Microsoft products 14 times.
"There are a number of areas, such as authentication, it can protect our customers from counterfeit trading patterns and other secret deals damage. Contrast Microsoft products, the industry's other products are not able to provide such security guarantees." General manager of Microsoft's strategic platformMartin Taylor In an interview with magazine reporters claim.
At Microsoft, Martin Taylor, the main work is to investigate the company's products with other companies in the Linux open-source competition between the strengths and weaknesses.To this end, Martin Taylor, specifically from the Linux camp, several experts hired to manage the laboratory, some of the Linux server, every day of their different operating conditions investigated and analyzed, cf.Recently, Microsoft has hired Daniel Robbins, founder of Gentoo Linux open source as part of their education and training of responsible person.Microsoft's united front work has been done to the other camp.
"We are indeed aspects of the IT investment in the ecosystem, we know that to solve all the problems we face require many efforts, Microsoft's product alone is not enough. But we do consider themselves responsible for the other people in which can not be replacedresponsibility to let people have the ability on the basis of that platform to build their own system, which includes both hardware and software, but also to this platform-based consultancy, training and development services. "Martin said.
A recent message said that last year the European Commission ruled that Microsoft guilty of monopoly, and Microsoft has imposed a fine of $ 642,000,000, Microsoft decided to appeal, representing more than 1,600 small and medium enterprises worldwide Microsoft Certified Partners International Union (IAMC) today stand in support of the EU antitrust sanctions against Microsoft's appeal, and are willing to defend in court to support Microsoft.Because "it relates to our livelihood." This is undoubtedly hard earned Microsoft the power to play a united front in the latest embodiment of the best.
With this broad and strong united front, because "open source" wave of shock and loss of the company is now briefly look has been completely restored confidence.
Faced constant threats and challenges, past, Microsoft has become more arrogant and humble and open, with a greater spirit of cooperation