July 26 message, the face of Sony's PS3 will come out in November, next generation video game battle in nearly 1 year ahead of Microsoft, is brewing in the PS3 launch Xbox 360 before the first round of price cuts global offensive, did not want to stand in the PS3the occasion of the market, PS3 sales on the first pressing, and to operate in poor condition is more difficult to bring the cost of Sony's challenges, while keeping the total sales will have reached about 1,000 million units of Xbox 360, the other a further 1,000 millionTaiwan forward, completely opened the gap with the PS3, and achieved dominance in the global video game industry really.However, Microsoft claims for the stress must be misinformation.
According to the correlation with the Xbox 360 manufacturing firms in Taiwan revealed that Microsoft plans to top-selling Xbox 360 Deluxe Edition, from the current $ 399 down to 299 U.S. dollars, a decline of about 25%, Xbox 360 and PS3 as the next most important competition in the marketThe key is price, therefore, Microsoft can not let the next generation Blu-ray technology is not Xbox 360, with HD DVD at the end of the price after the external drive, with 20GB hard drive too close to 499 dollars and the PS3, so as to avoid marketwas a serious eating.
Taiwanese manufacturers in China said that if the Xbox 360 and PS3 price is too close, as long as the overall performance slightly exceeded PS3 Xbox 360, the Sony over the years in PS, PS2 and the games industry, the cumulative strength, coupled with its deep relationships with game makers,a good chance they turn the tables and will be Xbox 360 leading the disadvantages of 1 year, all in the PS3 after the army dispatched once recovered.
Taiwanese companies in China revealed that Microsoft has been negotiating lower prices with its feasibility, due to product development experience, most of the cost components as manufacturers improve yields and decrease the size, in the sprint after 1 year after, Xbox 360 totalcosts can be reduced about 15% to 20%, if Wistron, Flextronics (Flextronics) and Celestica assembly plant capacity expansion such as the time in time, Microsoft should come out ahead of the PS3 before the price cuts.
Taiwanese companies in China that Microsoft intends to Deluxe Edition Xbox 360 console price down to $ 299, so that the next external drive with HD DVD Deluxe Edition Xbox 360 price can be maintained at less than 399 dollars, so with the built-in Blu-ray driveThe PS3 (499 dollars) to match; because Sony expects PS3 to March 2007 will sell 600 million units, as long as conflicts have put Microsoft in the first round of the PS3 momentum pressure, can follow up the victory, attracting moreadding more game software industry Xbox 360 camp.
In fact, Microsoft is looking Zhunsuo Ni can not easily make PS3 price cut, otherwise, the cost of the PS3 sold 1 set of each will make Sony pay the cost of nearly $ 200, if all of a sudden "selling too much", but will wear down the Sonyoverall operations.
It should be noted that the next round of Microsoft's Xbox 360 marketing strategy to promote different from the past, Taiwanese companies in China that Microsoft through diversified distribution, software developers and consumers to draw the game, Xbox 360 in terms of time to market and price has been madeadvantage of the past half year sales of 580 million units, and other game consoles than the PS2 sold better in the first year, plus Xbox Live network platform mature, the North American year-end shopping season is expected Xbox 360 price cut will be the best time.
In the past PS2 is Square Enix, Rockstar Games, several major platforms supported by the software giant, but the Xbox 360 has broken through the PS2 game makers to support monopoly situation, made a number of major commercial development of 360 game Halo 3, GTA 4 (Grand TheftAuto 4), Spectral Force 3, Dead or Alive 4 (Dead or Alive 4) and other popular games, plus the largest U.S. game software industry Electronic Arts (EA) support next-generation Xbox Live platform to attract more software vendorsinto Microsoft's product system.