Beijing July 25, according to foreign media reports, the industry said Thursday, Microsoft and Facebook deal will not Google's leading position in the search market threat.
Microsoft on Thursday announced that it will reach with the Facebook search engine and search advertising deal.According to Microsoft's search and advertising group senior vice president of 萨亚纳德拉 (Satya Nadella) that Microsoft will offer a Facebook application programming interface (API), to allow Facebook to Microsoft's Web search and paid search results into FacebookU.S. site.
In this regard, the media said the move threatened the dominant position of Google, but the industry Peter Kafka (Peter Kafka), has a different view.In the search market, Google and Yahoo, Microsoft ranked after the third.And, with Google a big difference between between.
If the world's 90 million plus Facebook users, Microsoft's market share will be improved, but the magnitude is not great.According to comScore data show that Microsoft's search in June in the United States was 68.9 million subscribers, while Facebook is 16,300,000.One must have a large number of repeat users, but here temporarily not be ruled out.
Even if Facebook users are using Microsoft's search for each (which is always impossible to achieve, many users use Google search), then only the number of users upgrading to Microsoft's 23% market share Yejiu into very few percentage points only.
In addition, Microsoft reached a deal for the money spent is not clear how many, but certainly no less.Moreover, Microsoft's share is estimated to extract not more than 15%.Therefore, Facebook is just trading on the popularity of Microsoft's search platform to play a role in it, it is difficult to pose a threat to Google.