Google T-mobile with the launch of Nexus One, two months, sales performance in general, in early February, only about 8 million units sold.Despite the sales downturn, but Google Tian-ding for the Nexus One, the enthusiasm remains undiminished.Cooperation with Verizon CDMA version of Nexus One phone will be released in late March.Believes that its plans to launch with the new Feng Wall Nexus One mobile phone is within reach.Another broke the news that Google Nexus One will be launched in the country by the Dopod China Mobile's TD production version of the handset.
Why Google launched its own comprehensive Nexus One mobile phone? Bayesian thinking advice that sales of mobile terminal is not Google's earnings growth, but the mobile terminal is necessary for the mobile Internet ecosystem links.Google trying to build their own comprehensive mobile Internet ecosystem in order to play a combination of ecosystem benefits, in the next wave of mobile Internet in a driving position.
Effort to expand the layout of the terminal but will not end
Bayesian thinking advice that: as an Internet giant, Google launched its own although the mobile terminal, but whether the present or in the future, Google is unlikely to sell the phone as its earnings growth for strategic planning.
Google has the advantage of long-standing Internet applications, search technology and services is the career of this, but Google in mobile applications, especially mobile search face greater challenges.With the rapid development of mobile Internet, mobile Internet application market prospects, mobile search face broad market opportunities.Coupled with the mobile search service with the traditional characteristics and technical requirements are very different Internet search, Google and Baidu and other search engine technology and services giant field advantage in the traditional Internet, can not be completely transferred to the mobile Internet field.Therefore, compared with the traditional Internet search, mobile search into the barriers small.Domestic case, 3GYY, easy to search, Goku, should search, Tencent Soso, NetEase proper way and so spare no effort in the field of mobile search, and occupy a certain market share.Strong telecom operators in the mobile Internet market in order to get more opportunities in mobile search services also try to keep dominant position.
And those who enter the field of mobile search than Google in cooperation with the mobile terminal manufacturers in the manufactured mobile phone implanted in their search service more competitive in this business model.The one hand, Google in Internet search in the accumulation of a good brand image and logo is easy for Google search embedded mobile phone users tend to use Google Mobile Search.On the other hand, Google is well-known brands as multinational enterprises, business co-operation is more skilful and clear, the major mobile phone brands are also more willing to cooperate.
Therefore, the development of future mobile search, Google co-operation with the mobile terminal will be more closely.In order to carry out such cooperation well, the launch of its own mobile phone can not do too big, and on other mobile phone brands cause too much threat.Therefore, Google can not rely on the sale of the mobile terminal as its earnings growth.
Layout of the terminal and give full play combination of mobile Internet ecosystem benefits
Bayesian thinking advice that: industrial chain of mobile Internet applications is an intricate combination of ecological cycles, the ecosystem elements of an effective combination of the benefits due to a single molecule is much larger than the benefits.Mobile terminal in a combination of ecosystem benefits, he also plays a large role.
And other industries including the Internet, compared to the mobile Internet industry stakeholders a more complex relationship between the chain.Fairly clear boundaries in other sectors of the industry chain or value chain, in the mobile Internet has become more obscure and entangled.Mobile Internet industrial chain tend to circle a staggered ecological combination of operating system, browser, content or service application platform, mobile terminals, communications networks, other hardware and software facilities together form a mobile Internet applications in eco-centricring collection.The cross between ecosystem elements associated with mobile Internet applications should be subject to all of these ecosystem elements.In other words, the effective combination of ecosystem elements can also greatly increase the competitiveness of mobile Internet applications.On the one hand, all molecules surrounding a certain number of users, to develop these habits of users, and the combination of these molecules will no doubt multiply the size of these users.On the other hand, the future of mobile Internet applications to have full knowledge of the consumer, and mobile Internet applications, showing also depend on these ecological elements.Experience in operating these ecological elements borrowed from each other, common for mobile applications.For R & D capabilities, operational capabilities and financial business are strong in terms of Google, one of the Eco Molecular bring a combination of benefits to its development and promotion of greater than costs, it is very easy to do.
In the field of mobile Internet to mobile search, Google Maps for mobile Internet applications represent the core of development for Google, all the earnings growth is around these aspects.The layout of the ecosystem will undoubtedly enhance its competitiveness in the field.This is also a Google Internet application from the initial companies continue to get involved in other areas of the main driving force.The layout of the Google operating system, browser, application platform, the mobile terminal to proceed again.Mobile terminal is close to the part of consumers, but also all the ecological elements of the most widely used link, browser, operating system and any other mobile Internet ecosystem elements and mobile terminals need to be combined.At the same time the mobile terminal sales growth and product positioning, and the mobile Internet is also a greater ecological relevance molecules.
Currently, the mobile search and other mobile Internet applications by operators and terminal constraints larger.Therefore mobile applications in mobile terminals and the implantation of a share of the cognitive control of the terminal application on the mobile Internet is significant.Google launched its own mobile service platform to get more accurate grasp of consumer voice.Layout of the mobile phone has introduced a variety of products, while mobile phone sales channels in order to get rid of self-built operator to strengthen its control of efforts to control the mobile terminal.
Google will continue expansion of ecosystem, but not bigger
According to some reports, Google will test a number of cities in the U.S. high-speed fiber optic network.It can be seen in the Nexus One Google phone to stabilize after the layout, it will launch a new communications network in the layout.And although Google has been claimed, after the opening of Google optical fiber network will not start with the major telecom service provider market competition.But this was caused by the operator strong opposition, in Barcelona, Spain at the 2010 Mobile World Congress (Mobile World Congres), the UK leading mobile operator Vodafone to Google "fire", said the Google search is too strong, is likely to"disturb" the existing global mobile communications market structure, and may enable the mobile operators had set up the "value chain" damaged.
Bayesian thinking advice that: Google is the core of the real Internet applications, and its Internet applications need to establish with operators, hardware manufacturers, end brands, content providers and software developers, on the basis of good cooperation.Although Google continued to penetrate these areas, but not effort to become bigger and stronger in these areas, so as not to influence their leaders and the cooperation in these fields, or drag the growth of its core areas of development, and its development is better in these areas haveapplications for its mobile Internet services.