Today, Google and China Mobile officially establish a strategic partnership, for the Chinese market to provide mobile search services and products.
In fact, Google and China Mobile have a small range of products on-line.Login now China Mobile's wireless Internet portal "Monternet", you can see "Monternet search for" item, the user search ringtones, pictures, games and other content.
Baidu relevant person in charge said yesterday that Baidu is still on the related business and include mobile phone manufacturers, carriers, including partners, to maintain contact.Baidu aims to mobile terminals through the whole wireless means the Internet search, Internet search its local advantages in the migration to wireless search.
From the beginning of last year, Google CEO Eric Schmidt, the world (Eric Schmidt) and China Mobile Chairman Wang has held several meetings.Wang has said he discussed the contents with the Schmidt is how the mobile phone into a new Internet search engine, the development of mobile Internet has great potential to expand China Mobile's data services revenue.
According to China Mobile's latest financial report, which has 300 million mobile phone users around, far more than China's over 100 million Internet users, while China Mobile Monternet as the gateway to the wireless Internet, traffic is huge.Moreover, wireless networks and the Internet, compared to understand the more real and more personal user information, advertising and more precise.Prior to that, for mobile search based on cooperation Monternet China Mobile was looking for partners in the industry, a number of domestic and foreign enterprises to this competition is very fierce.
The China Mobile's mobile search business cooperation, but as part of Google's global strategy.In December 2006, China Taiwan region "China Telecom" and Google cooperation to provide mobile search services to its subscribers, the two companies to provide mobile search services will share the revenue.
Previously, Google and Vodafone in Europe, in Japan and KDDI, the United States and Verizon, Sprint and other mobile operators have already started cooperation, to provide users with direct wireless search and access music, books, shopping and other services.On the cooperation model, Google does not use with mobile operators into the model, the mobile search revenue still comes from keyword advertising.Google has been in London, New York and Beijing, more than 100 engineers deployed mobile search R & D team size, China and more than 30 people.
As China's biggest rival Google, Baidu (BIDU.Nasdaq) back in March 2006 implanted in Nokia phones, the Chinese search services, both in the Chinese consumer market reached a two-year cooperation agreement and plans to launch Voice Search for future, music search and other new features.Year in August, Baidu also announced a mobile phone built in Haier quick Baidu search functionality, users can at any time by the phone keypad to log Baidu wireless search site to search for information.
Meanwhile, Google's competitors in overseas markets also been carried out in the mobile search marketing, Microsoft and Yahoo also are racing with global mobile operators, handset manufacturers to build strategic relationships.
Analysys International analyst, said, with China Mobile's mobile search partnership to achieve, although the future has great potential, but not in the short term revenue for the great Google.In comparison, Baidu and Microsoft reached with the China Telecom Internet search partnership income is more direct.In September 2006, Microsoft beat Google reached an agreement with China Telecom, China Telecom, Microsoft for the 25 million broadband customers with Live Search service.In the same year in December, Baidu cooperation with Microsoft's implementation of the bidding for China Telecom to provide top service.