Google will do its own brand mobile phones not surprising, but in the current market situation is almost the inevitable choice.This is just Google platform leader in the fight on the road to be a key step.
When the World Trade Days Street a few days ago to celebrate Microsoft Windows Mobile 6.5 is released, it must be expected, the old rival Google will not idle.This time, Google is a more powerful stance cut mobile phone market - Gphone, it is called will truly worthy of the name.According to foreign media reports, Google is planning to launch its own brand based on the Android smart phone.Although this message has not been finally confirmed the official Google, but I think that this great possibility, and Google is almost inevitable choice.
Do not have to invoke the data, and we all know that the smart phone market space for large, huge profits and high growth rate of the reality.However, Google open source Linux operating system vendor's identity, an integrated directly into the mobile phone market, we rather should be interesting, this time it should be carefully thought-investment and risk.
Google might not be right to profit from a smart phone, I predicted that Google even at the expense of profits is likely to launch smart phone, Google Gphone is definitely not on our current market can be seen in the high Gphone.
We are a little compare Microsoft and Google, to better understand this prophecy.Why Microsoft has invested in the desktop operating system? Because PC ownership on the market is large enough, and this will bring profits directly to Microsoft.Google made to do the operating system Chrome OS, and is said to have been a leader in the field of embedded software - Wind River in technology development for their support.However, the competition between Microsoft and Google are not exactly the same end result, which is determined by the two business models.
Google CEO Eric Schmidt recently boasted, Chrome OS operating system, installed capacity will reach millions of units, and will eventually attract Windows users to change sides.Google Chrome OS is really intended to do? Chrome OS is just a platform for Google to attract more PC installed base, and ultimately pave the way for its search business.Push push from the browser to the operating system, from a technical point of view, this can make Google search have evolved, the more accurate, intelligent Google search is the real source of profits.
Because of PC ownership is large enough, the market has fully matured, so Google and Microsoft, as long as the operating system to do just fine.But in the smart phone market, Google operating system to do more than just that simple.Launched Android last two years, the moment, the Gphone Android prices by 3,000 yuan more than the price of the further spread prevented Gphone, but this is Google, absolutely do not want to see.
Google succeed in the field of smart phones as, Gphone's holdings will be large enough.The reason is simple, according to Google's business model, and ultimately their profits are bound to bring about is Google's search business, Schmidt said on many occasions have placed emphasis on hope mobile search.And when the market is not to Google the expected direction, and the price become an obstacle to market development, Google is completely necessary to guide the market, stimulate competition, promote Gphone prices further down, to rapidly expand the Gphone market holdings.From this point of view will be, Google should be relatively inexpensive launch Gphone, Gphone enthusiasts should look forward to.
The popularity of the Gphone or trend is clear enough, Google and then withdraw from the market too late, because that time it has completed a stage of the mission.Google incoming as a catalyst, it looked a fast initiation reaction, and the ultimate fact, Google are most likely to return to a purely software platform for positioning, it is close to the platform chasing and leadership position.