There's not necessarily reasonable.View in Google, currently the way to make money over the search engine are "far from fair", while the reference yesterday by the China Internet Association, agreed."Search results should not be human intervention," Google China president Kai-fu Lee said, "the search results is manipulated by advertising to live up to the user."
Yesterday morning, organized by the China Internet Association, the "search the future" theme of the forum, search engine ranking services industry experienced multi-bid questions.
PPC is a search service that allows companies within a certain price parity, highest bidder will be top-ranking in the search results, of course, more likely to be search engine users see and click.At present, including many search engines including Baidu companies offer this service, some enterprises even as its core business.
"In the short term, PPC did a lot of money," Kai-fu Lee commented, "but in the long term, if the search results ranking can be sold, if the customer is free to change by giving money to yourself or someone else's position in search results,even control the negative information, emphasizing the positive messages, users will no longer trust the search engine. "
In fact, Internet users have come to experience the annoyance to the search engines.In some search engines, when search for "diabetes" and other diseases, the results of the first page appears even all advertising information, and this situation has also been vice president of Internet Society of China Lulin evaluated as "disharmony", "should promote self-discipline in a fair and objective as the industry standard. "
However, Google is a natural appeal and Baidu will be established "norm" the formation of contradiction, because the latter do not oppose intervention in search results, but also agree with PPC business tradition."PPC solves the problem of spam, participate in the auction business in the front, allowing companies to cheat the way mass spam has become meaningless." Baidu in an email to reporters said.
Yesterday afternoon, Baidu in response to reporters again said Baidu also agree with "fair and objective industry standard", but that does not mean a complete non-intervention in the search result, "our daily handling of cheating and the number of sites about spam30000 "," interests of justice should be the key to clean spam. "
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National Pharmaceutical Network refute Baidu:
"There is no cheating"
"Network antitrust investigation first case" has progressed.Baidu cheating against aspects of the evidence presented, yesterday, the national medical network to sent a strongly worded press statement, "We do not have any cheating, willing to accept any aspect of the investigation."
National Pharmaceutical Network channel manager, said Zhang Guoqing, Baidu said cheating is only trying to cover up the bidding lower as the "ban" the truth site.
"Baidu is also inconsistent in their own words." Zhang Guoqing, said July 10 was "killed", they had to understand the situation Baidu was the answer given is "the machine automatically recognizes the change in algorithm", and nowchanged to "cheat."Baidu own definition of "junk", their definition of "cheating", and then blocked their own website, "This is abuse of hegemony and monopoly."
It is understood that, because the "ban", the website domain name has been changed in October, but the new domain name is still being Baidu "killed."
Earlier, the national medical network to anti-monopoly grounds of the State Administration for Industry to appeal anti-monopoly office, called for Baidu anti-monopoly investigation.Zhang Guoqing said that the message is still so.