The New York Times reported, NBC's recent decision in Microsoft's Zune media player to launch their TV show. NBC was available on Apple's iTunes content, but in the end cooperation or broken. Apple said the talks broke down because of pricing issues, NBClater said that Apple refused to copyright protection further.
, Chairman of NBC Universal digital distribution of copyrighted JBPerrette these steps to give further clarification, but also pointed out that the Microsoft Zune software added measures to prevent the playback of pirated content:
Perrette said the plan through the content filtering technology, so players can only play legitimate content, refuse to play pirated content. He also said that a similar system has been tested by Microsoft, Google and other companies are also working on a screen in the video Web sitepirated content. NBC and Internet access services but also companies such as AT & T cooperation in their networks by adding a small filter.
This software will be able to prevent the player from the file-sharing networks to download illegal content, currently in development stage. Perrette acknowledged such measures will be resisted, but from the perspective of sustainable long-term is still necessary.
Microsoft denies Zune will be to add a content filter: Microsoft Zune Series player has not added copyright filter program, signed the contract with NBC, and no such provision.