According to media reports this week, Apple's upcoming movie download service.This is Apple's iTunes music download service after the great success into a new area of online information product sales.Apple's iTunes music download market, has won a 80% market share in the audio-visual works belonging to the same movie download market will be successful, so Apple is full of expectations.
Apple this time to enter the movie download market, has been coveted people and all the people have reached the market wants something, has shown a "crowded" situation.That Apple is entering a competitive market, some of the strength of strong competitors, started earlier than Apple, which is when the original Apple iTunes did not start to face.Than the Amazon's biggest competitor, which has just announced the launch of TV shows and movies available to download the Unbox service, has received the 20th century, six public and Warner Brothers 好莱坞片商 support.Other competitors include Google, AOL, MySpace and MovieLink, etc., which backing is not small.Those countless video-sharing sites to the.
Of course, we can not be doubted, Apple iPod + iTunes achieved great success, the film download service for its development has a very good boost.First of all, Apple can launch iTunes movie downloads on the basis of effective use of iTunes user groups.In other words, Apple does not start all over again, only in iTunes, not only have music and movie downloads.And iTunes customers are generally the original form of genuine consumer digital products used to pay people who, for legitimate pay to download movies is also easy to accept.Second, Apple iPod + iTunes model in the movie download space can also be copied.Apple iPod in the player market, the advantage of any of the competitors can not match, iTunes is also inseparable from the success with it.Apple ipod video can also be through the development of players, the video player market advantage to bundling film.
Although movie downloads and music downloads, like all digital audio and video products are sold online, but still there are huge differences between the two, music download on Apple's success will not necessarily succeed in the movie downloads, there are many factors that must beconsideration.
First, the price will be the legitimate movie download service bottlenecks.Apple's movie download service is no longer the absolute price of the cheap music downloads for 99 cents per song, allowing users to easily accept.While downloading a movie in Apple earned the same, but the user downloads a new release film may apply $ 14.99, the older film you need to pay $ 9.99.This may be unacceptable to many users, after all, the film will not be repeated, like music playback, download the fees paid by users are generally the cost of a watch.Of course, Apple also take this into consideration, the fare increase its download service is not much, because each new movie to the movie makers would pay 14 dollars in royalties.How to reduce the price of movie download service, Apple is required joint consultation with the film maker, and Apple can provide more users to consider the way the film made the way or change the charges.Movie download service in the Amazon, we noted a low fee is that users can use the $ 3.99 to rent movies.Apple could also consider ways designed to rental available for download to the user only 1-2 days after the effective viewing time, which charge only a low download prices, to compete for customers.
Second, the download speed will also affect the movie download market development and growth.This is not just Apple, movie download market has been any attempt to service providers must be considered.Although broadband penetration broke through the bottleneck of digital movie download service, greatly improving the download speed, but after all a film is often as high as hundreds of M, does not like music, a few seconds or minutes will download.In the broadband network, or need to further improve film download speed.This is why the spread of pirated works based BT, eMule and other P2P software is an important reason for the popular, not just the film for free, as well as to provide relatively fast download speeds.Apple must also be considered to accelerate the development of P2P movie download speeds software.At that time, Apple offered the spread of P2P software is a genuine movie, to a certain extent, P2P software can rewrite the negative image.